A large number of companies never stop to consider the effect branding has on its products and services. Branding is what sets your company aside from thousands of others. We understand that, our consultant process starts with conducting one-on-one interviews with influential members of your marketplace, such as media, suppliers, and even rejecters to better understand how your brand exists
Advertising alone is no longer the best way to reach influential women as consumers – it’s a communal effort. Leveraging real-world communities, we identify the most effective means of promoting our clients’ products and services so as to gain a foothold amongst the women who will ensure your success.
Consumer insight is a mix of understanding the options and desires of a specific product or service. We use cultural analysis [based on qualitative research methods] to collect data in order to understand trends, influences, and effects/affects within the given culture. In addition, we work with our clients’ existing research/consumer methodologies to draw out the most salient information and insights in order to build the best products and services.
Rather than creating for the sake of creating, we build brands and products with real purpose and value. We leverage our female-based community to assist in the development of new concepts, ideas and strategies that will truly meet women’s (and increasingly men’s) social needs. These needs can include: working conditions, education, community development, health, and equal right opportunities.
With the profusion of digital communications tools, understanding which are the most appropriate for reaching our clients’ market potential goes without saying. With each new project, we do an in-depth cultural and engagement analysis on who we’re speaking to and where best to reach them to ensure not just their engagement, but their advocacy and purchase potential.
You are the brand you put out into the world. Brands aren’t just important for companies to build and maintain, they’re just as relevant for individuals looking to advance themselves and their careers. Through a series of workshops and personal consultation sessions, we help our clients define not just their personal purpose, but their plans (long and short-term) for achieving the position they aspire to in both their personal and professional lives.
FusionCoachingTM was designed to help women who’ve exhibited the ability to become future leaders...specifically, high potential women in professional services firms and/or entrepreneurs. This process directly addresses the issues and skill sets that target women, specifically. It probes for and reveals individual developmental needs, balancing a focus on what is unique to each of us with a focus on what is important to the organization (competencies, models, etc.).
The 85-Percent Salon Series is an intimate bi-monthly gathering and joint effort of members of Golden Seeds, 37 Angels, Topstone Angels, the Harvard Alumni Network, and the Pipeline Fellowship. Each Salon brings tomorrow's entrepreneurs together with today's thought leaders, angel investors and advisors for the purpose of making substantive contributions to the success of these young ventures in market. These sessions are about constructive criticism and encouragement, with the intent of making good ideas, great ideas -- getting them pitch and investor ready.